Monthly Archives :

February 2020

  • Katie Maslanka
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Insights In-Context
Insights In-Context 150 150 Katie Maslanka

Product testing out of the lab brings the experience to the consumer’s life, enabling researchers to understand the brand in a context that is more real than central location testing.… Check out LifeLabs by Curion featured on Quirk’s Media.

  • Katie Maslanka
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Does the Consumer Want Your Product? CURION Can Tell You on the NexxtLevel …
Does the Consumer Want Your Product? CURION Can Tell You on the NexxtLevel … 150 150 Katie Maslanka

Check out Curion’s CEO Sean Bisceglia on NexxtLevel Brands Podcast where he discusses the importance of consumer data, how Curion does it’s research to collect consumer insights data, and the difference in the ways big brands and small, emerging brands apply this data.

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Patricia Manos joins Curion as VP of Marketing and Partnerships, Leading Life Labs partnerships and marketing teams
Patricia Manos joins Curion as VP of Marketing and Partnerships, Leading Life Labs partnerships and marketing teams 150 150 Katie Maslanka

Patricia Manos has been named VP of Marketing and Partnerships for Chicago-based Curion, http://www.curioninsights.com. Curion is a leading provider of consumer insights research and product testing for both global CPG’s and challenger brands in the food & beverage, personal care, fragrance, and home care categories. Manos is an experienced executive with over 10 years of marketing and partnership building experience.

“With our key strategic initiative of Life Labs, a disruptive approach to in-context research, Patricia will be critical in our growth. Patricia has a strong track where she has developed and executed effective business, marketing and sales strategies while building key connections and partnerships to support organizational objectives and growth. In addition, working with her again will be awesome,” says Sean Bisceglia, CEO of Curion.

Manos will be responsible for identifying and building strategic partnerships as Curion builds out its Life Labs initiative, as well as lead and manage the Curion marketing team to increase business awareness and growth. Most recently, she worked at Scout Exchange and served as Director of Partnerships and Alliances.

“Curion is my dream job,” says Manos. “I will leverage my experience putting effective implementations of process improvement, technology, marketing programs and growth strategies into place, which previously led to substantial growth for disruptive companies,” continues Manos. “My multiple-industry experience developing and presenting global brand messages, creating channels and partnerships to unique business models will be a great asset at Curion to achieve our Life Labs goals.”

About Curion:
Curion provides world-class quantitative and qualitative product insights. Applying proven industry-leading, innovative methods to service over 65% of Global 100 companies, Curion works with its clients to determine not only what products consumers like, but why they are liked and how. As a result, Curion clients mitigate risk of marketplace failure by ensuring that only products of quality and character will be introduced to the market, providing repeatable delight to their consumers. Curion accomplishes this with its disruptive methods and approaches, sensory processes, facilities and world-class data insights. In 2019 alone, Curion tested 127,000 consumers across its San Francisco, Chicago, Dallas and New York metropolitan-area facilities. The result of a merger between Q Research Solutions and Tragon Corp., Curion brings a wealth of knowledge and experience to the consumer science industries.

CONTACT INFORMATION
Lisa Spathis, Lisa Spathis Public Relations, Inc.,
lisaspathis@gmail.com
847. 831.1367

  • Katie Maslanka
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Greg Silich Joins Curion Insights as Chief Operating Officer
Greg Silich Joins Curion Insights as Chief Operating Officer 150 150 Katie Maslanka

Greg Silich has been named at COO at Chicago-based Curion Insights, https://www.curioninsights.com, the world class consumer insights and sensory company that accelerates client businesses by providing powerful, actionable consumer data for Fortune 500 and other blue-chip companies in the food and beverage, personal care, fine fragrance and home and fabric care industries.

Silich has held multiple C-Level roles throughout the course of his career, and has served as a senior executive with vast experience in categories such as B-to-B services, technology and market research. He is joining Curion to scale it’s rapid growth, as he will be responsible for providing strategic direction for the company’s existing client business and for the company’s operational units. In his new role, Silich reunites with Curion CEO, Sean Bisceglia. Over the last 25 years, they worked together at Leo Burnett and since, sat on countless Corporate Boards for fast growth companies.

“Consumer insights are the rocket fuel that drive business today,” says Silich. “I am thrilled to again be working with Sean and his team. Curion partners with 65% of Fortune 500 CPG companies, all leaders in their categories. The combined strength of their talent, methodologies and marketers, position Curion as a true disrupter. I look forward to contributing to their growth.”

Sean Bisceglia adds, “We’re delighted to have Greg join our team. His strengths include both the ability to think and plan at the strategic level and to manage the day-to-day, tactical challenges of rapidly changing organizations. His experience and drive will help Curion as we introduce disruptive tools for our clients and grow our footprint.”

About Curion:
Curion provides world-class quantitative and qualitative product insights. Applying proven industry-leading, innovative methods to service over 65% of Global 100 companies, Curion works with its clients to determine not only what products consumers like but why they are liked and how. As a result, Curion clients mitigate risk of marketplace failure by ensuring that only products of quality and character will be introduced to the market, providing repeatable delight to their consumers. Curion accomplishes this with its disruptive methods and approaches, sensory processes, facilities and world class data insights. In 2019 alone, Curion tested 127,000 consumers across its San Francisco, Chicago, Dallas and New York metropolitan-area facilities. The result of a merger between Q Research Solutions and Tragon Corp., Curion brings a wealth of knowledge and experience to the consumer science industries.

CONTACT INFORMATION
Lisa Spathis, Lisa Spathis Public Relations, Inc.,
lisaspathis@gmail.com
847. 831.1367

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