Quantitative Descriptive Analysis (QDA)®

Quantitative Descriptive Analysis (QDA)®

Quantitative Descriptive Analysis (QDA)® is a sophisticated behavioral method where panel members use their senses to perceive product similarities and differences.

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Home of the industry standard.

Curion’s Quantitative Descriptive Analysis (QDA)® methodology was developed by Herbert Stone and Joel Sidel in the early 1970s to address the shortcomings associated with Flavor Profile. With foundations in food science and psychology, this approach challenged the status quo by focusing on human measurement (recognizing variability as a valuable component) as a way to best obtain and quantify perception.

Curion QDA® remains the only repeatable and reliable method for connecting consumers to your products.

Bridge the gap between development and marketing.

Curion QDA® offers an unrivaled ability to develop a rich, consumer-based vocabulary that gives your development and marketing teams a window into the mind of your consumer.

Gain a competitive advantage.

Assess the competitive landscape to identify market and product development opportunities, establishing sensory specifications for quality control, and advertising claim substantiation.