Monthly Archives :

January 2021

Katie Fellows Named Vice President of Client Services for the Midwest at Curion

Katie Fellows Named Vice President of Client Services for the Midwest at Curion 150 150 Katie Maslanka

Katie Fellows has been promoted from her position as Director of Client Services for the West to the Vice President of Client Services for the Midwest at Chicago based, Curion, the world class consumer insights and sensory company that accelerates client businesses by providing powerful, actionable consumer data for Fortune 500 and other blue-chip companies in the food and beverage, personal care, fine fragrance and home and fabric care industries.

In her new role as VP of Client Services, Katie will be leading strategic consultation for Curion’s Midwest client base in product and marketplace performance. She will also be guiding Curion’s account management and sales teams to meet their revenue targets in the Midwest. Katie’s promotion comes after only eight months with the company, where she worked to design and manage research projects for several of Curion’s largest clients.

Katie has been a sensory & consumer science expert for several leading food & beverage companies for over 15 years. She started her sensory career with Pepsi-Co where she brought her expertise to Tropicana and Gatorade brands. She also worked with KraftHeinz where she managed an internal sensory & consumer science center, helping to conduct strategic market research programs for consumer segmentation, brand health tracking, and product innovation.

Curion CEO, Sean Bisceglia, adds, “Katie’s previous experience at Pepsi and KraftHeinz give her unique insight into the needs of our clients that has helped her successfully grow relationships in the west. It only makes sense to bring her talents to lead our Midwest Team, where she will have the chance to continue meeting and building our clients’ objectives.”

“I believe strongly in Curion’s mission to be disruptors in the industry and drive real value for the clients we support,” says Fellows. “The portfolio of clients in the Midwest is truly impressive,” continues Fellows. “My passion is designing research to have the greatest possible impact on the business. I could not be any more excited to see first-hand how Curion can help each of these clients drive their businesses even further.”

About Curion:
Curion provides world-class quantitative and qualitative product insights. Applying proven industry-leading, innovative methods to service over 65% of Global 100 companies, Curion works with its clients to determine not only what products consumers like, but why they are liked and how. As a result, Curion clients mitigate risk of marketplace failure by ensuring that only products of quality and character will be introduced to the market, providing repeatable delight to their consumers. Curion accomplishes this with its disruptive methods and approaches, sensory processes, facilities and world-class data insights. In 2019 alone, Curion tested 127,000 consumers across its San Francisco, Chicago, Dallas and New York metropolitan-area facilities. The result of a merger between Q Research Solutions and Tragon Corp., Curion brings a wealth of knowledge and experience to the consumer science industries.

CONTACT INFORMATION
Lisa Spathis, Lisa Spathis Public Relations, Inc.,
lisaspathis@gmail.com
847. 831.1367

Keren Novack Named President at Curion

Keren Novack Named President at Curion 150 150 Katie Maslanka

We are ecstatic to announce that Keren Novack has been promoted from Vice President of Client Services for the Midwest to President at Chicago based, Curion, the world class consumer insights and sensory company that accelerates client businesses by providing powerful, actionable consumer data for Fortune 500 and other blue-chip companies in the food and beverage, personal care, fine fragrance and home and fabric care industries.

In her new role as President, Novack will be responsible for providing strategic direction for existing client business, as well as Curion’s own operations. She will be leading the company’s regional VP’s to drive revenue, staffing, and client satisfaction.

Keren’s long career at Curion began 11 years ago as a Sensory and Consumer Insights Manager, where she designed and managed research projects for top CPG clients. In her role as VP of Client Services for the Midwest, Keren spearheaded Curion’s account management team to drive and expand innovations in research for the company’s entire Midwest client base. An inspiring, true subject matter expert in the industry, Keren has a strong history of building QDA panels and speaking at events that include Quirks NYC, Quirks Chicago, and Insights NEXT, just to name a few. Her breadth of knowledge spans industries and her portfolio is second to none. Through her immense expertise and established leadership, the team has been able to expand their client portfolio and far surpass revenue targets for the region. We are extremely excited to see how she uses her expertise to innovate and bring clients the solutions they need to meet the ever-changing needs of the industry.

Sean Bisceglia, CEO of Curion, states, “Keren has been bringing agility and innovation to research throughout her 11-year tenure with Curion. She has supported some of the largest CPG brands, bringing robust ideas and methods to the forefront while training team members and growing talent. As we continue our growth into 2021, Keren’s experience will be invaluable in leading the company forward.”

“I have been passionate about this company since the day I started in September 2009,” says Novack. “On that day I saw something special, it lit a spark in me that that is stronger today than it ever was. I have a deep appreciation for our industry, our clients and this organization,” she continues. “In the past two years under Sean’s leadership we have experienced a period of tremendous growth and I’m thrilled to be able to grow my career as President of Curion.”

About Curion:
Curion provides world-class quantitative and qualitative product insights. Applying proven industry-leading, innovative methods to service over 65% of Global 100 companies, Curion works with its clients to determine not only what products consumers like, but why they are liked and how. As a result, Curion clients mitigate risk of marketplace failure by ensuring that only products of quality and character will be introduced to the market, providing repeatable delight to their consumers. Curion accomplishes this with its disruptive methods and approaches, sensory processes, facilities and world-class data insights. In 2019 alone, Curion tested 127,000 consumers across its San Francisco, Chicago, Dallas and New York metropolitan-area facilities. The result of a merger between Q Research Solutions and Tragon Corp., Curion brings a wealth of knowledge and experience to the consumer science industries.

CONTACT INFORMATION
Lisa Spathis, Lisa Spathis Public Relations, Inc.,
lisaspathis@gmail.com
847. 831.1367