Product Optimization (PROP™)

Product Optimization (PROP™)

PROP™ is an interactive experimental approach to determine important sensory and analytical measures that predict product preferences and identify combinations of important measures that will yield optimal product liking.

Mother and daughter eating muffins with milk in their kitchen

Strengthen your product portfolio.

Curion’s product optimization (PROP™) will identify your product’s key competitive strengths and vulnerabilities.

Curion’s PROP™ shortens your product development time, identifies the competitive strengths, vulnerabilities, gaps, and overlaps in your portfolio. PROP™ determines if you need one product or several, and the road map to make it.