Discrimination Testing

Discrimination Testing

Discrimination testing provides rapid feedback to your development team to determine if there are perceivable similarities or differences between products to allow for clear decision making.

Smiling males standing in front of a grill at a backyard BBQ

Identify detectable differences.

Curion will partner with you to determine the appropriate N size, method, and opportunity risk models to achieve statistically significant results for a specific product or project. Various discrimination methods can be executed with consumers screened for discriminant abilities, or if a target population of heavy product specific users is desired, we can also recruit these consumers for discrimination testing.