S2P™: Sensory Packaging Preference
Packaging should uniquely represent the product inside and reflect what matters to your consumers.
Identify Functional & Emotional Benefits to be Emphasized
Develop/ Procure Packaging Prototypes
Qualitative Groups to Gauge Consumer Reactions to Prototypes
Refine Prototypes & Develop Final Prototypes for CLT
Quantitative CLT to Identify Lead Prototype for Development
Deliver Result & Identify Winning Prototype
We make sure your brand is a successful experience and not just a product.
Aspects of your product that have the greatest influence on consumers’ purchase decisions should be reflected in your packaging.
Stand out and communicate at a conscious and subconscious level.
We combined our forward-thinking and successful testing methodologies to create a comprehensive package testing process.