CPG Industry Webinar

A three-part webinar trifecta highlighting how periods of extreme change expedite the lifespan of consumer trends, which trends are carving out CPG innovation currently, and how these patterns could inform future CPG development.

In an industry where the question “what’s new?” is everything, we’ve created a serial of three webinars sessions to taking a deep dive into the shifted world of consumer packaged goods.

Host Paul W. Earle, Jr. is a brand and innovation professional, entrepreneur, intrapreneur, and lecturer with significant experiences in design, the development of new products and services, new venture formation, intellectual property licensing, marketing communications of all kinds, and traditional brand management and strategy. At present Paul is Principle of Earle & Company, faculty member at Northwestern’s Kellogg School of Management, and contributor to Forbes.

The pandemic’s safer-at-home mentality manifested itself in a drastic increase in online shopping in areas where in-store traditionally led by a landslide. Today, we’re seeing a hybrid approach – “Phygital” – and it’s changing everything. Channel is no longer just a distribution consideration. It’s a design challenge and should drive everything.

The onslaught of uncertainty brought by 2020 brought with it heightened demand for brand transparency (and more opportunity for pre-purchase research). As consumers look for brands they trust and feel good buying, CPG companies need to nail how to design for this “new normal.” Transparency should not be seen as a requirement; it’s an opportunity.

In a period filled with darkness, consumers are yearning for brand experiences to help them escape. Join as we discuss how keeping on the sunny side is not just a nice thought… it can help you win.