Consumer Acceptance Testing
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Central Location Testing (CLT)
Acceptance testing allows you to understand how well your products/packages are liked and can identify product concept dissonance. CLTs can be recruited and fielded quickly with targeted consumers from our extensive database of households. CLTs provide you with rapid feedback regarding product acceptance.
Home Use Testing (HUT)
A home use test involves participants evaluating products in a natural usage environment. This allows the consumer to use your product for an extended period of time in a real-world situation. You can understand how your product performs without the controlled conditions present in central location testing.