Eileen Doig has been named Global Accounts Director for Chicago-based Curion, https://www.curioninsights.com.
Curion is a leading provider of consumer research and sensory testing for both legacy and challenger brands in the food & beverage, personal care, fragrance, and home care categories. Doig is an experienced account manager with a specialty in digital marketing and consumer research.
“Our clients include legacy and emerging brands, all seeking to launch innovative products and find loyal consumers. Eileen has very credible experience in both digital marketing and consumer insights. She has worked with global brands, and she will be a great asset as we grow our influence our current client base,” says Sean Bisceglia, CEO of Curion.
Prior to joining Curion, Eileen Doig served as a Senior Account Manager at Mintel Group where she managed a key strategic account portfolio. Her experience includes work for leading corporations in retail and consumer packaged goods. She got her start as Digital Account Executive at Dex One where she was responsible for selling targeted digital marketing solutions.
“Curion is my dream job,” says Doig. “In addition to account management, my career has touched on key disciplines such as product development, R&D and digital marketing. Curion pioneered many of the sensory methodologies that are industry standards today. I am excited about joining this forward-thinking team.”
Curion is a leader in sensory and consumer product research to top companies across the United States. In 2018 alone, the company tested 97,000 consumers for 25 leading brands. Their insights provide a wealth of data such as product readiness for launch, consumer purchase decision process, key attributes for optimization, market and demographic opportunity, flavor and texture profiles, competitive landscape and more. Curion was formed with the merger of Q Research Solutions and Tragon Corp.
Lisa Spathis, Lisa Spathis Public Relations, Inc.,