News

Curion, leader in sensory evaluation and consumer product testing, launches eFive™

A long-awaited platform for emerging brands

CHICAGO IL

Curion, announced today the launch of eFive™, a sensory and product insights platform designed specifically for emerging brands with testing facilities in Chicago, San Francisco, Dallas and New York City metropolitan areas. “Legacy brands have long enjoyed the competitive advantage of sensory research, coupled with precise data analytics. eFive™ will give emerging brands quick, accurate, and affordable consumer insights from industry-leading sensory experts. This solution democratizes access to the knowledge challengers need most to succeed with a suite of offerings at an affordable price,” says Curion CEO Sean Bisceglia.

Sensory science is a research method that gathers and analyzes consumers’ responses to products that invoke the five human senses: taste, touch, sight, smell and sound. Through its offerings, eFive uses sensory science to reduce the risk of failure. For brand owners like Gregg Latterman, co-founder of Chicago based Positive Pretzels, eFive™ delivered the consumer insights needed to take his new product to market.

According to Latterman, “When Curion showed me what eFive™ could do, I was impressed. I was able to get consumer insights quickly and profile my target audience. We were able to develop brand messaging and create viable market positioning, so critical in today’s agile retail environment. Today, Positive Pretzels can be found at Whole Foods.”

Adds Bisceglia, “Speed to market and agility are the competitive advantages legacy brands have long understood, but consumer testing can be costly. With eFive™, we can give emerging and craft brands research and sensory testing that delivers valuable insights with speed and accuracy.”

For more information or to receive a free estimate on your next sensory test please visit us at www.efiveinsights.com

About Curion

Curion is a full-service product and sensory insights firm. Curion mitigates risk of marketplace failure by ensuring that only products of quality and character will be introduced to the market, providing repeatable delight to consumers. This is accomplished with world-class people, sensory processes, facilities, and data insights. These insights provide a wealth of information such as: product readiness for launch, consumer purchase decision process, market and demographic opportunity, flavor and texture profiles, competitive landscape and more. Curion was formed with the merger of Q Research Solutions and Tragon Corp.

CONTACT INFORMATION
Lisa Spathis, Lisa Spathis Public Relations, Inc.,
lisaspathis@gmail.com
847. 831.1367

Seasoned Executive Joins Leader in Sensory Evaluation Research

CHICAGO, IL—NOVEMBER 14, 2018—Curion, a leader in sensory and consumer product research, announced the appointment of Sean B. Bisceglia as Chief Executive Officer, effective immediately. Previous to Curion, Mr. Bisceglia held the Chief Executive Officer role in four previous companies over his 25 year business career. 

“Curion is an incredible company with a singular passion to serve their customers and their employees” said Mr. Bisceglia. “With some of the most recognizable global brands as our clients, I am excited to lead the company and continue to grow the customer base and product offerings. The growth will come from three key initiatives, including expanding our services within our blue chip customer base, acquiring new clients in innovative and emerging brands and expanding our world class panels.  We believe that the consumer insight sensory market is poised for disruption and are excited to roll out innovative products and service offerings in the near future.”

Mr. Bisceglia’s background in building companies, combined with his deep customer-centric relationships with Fortune 500 companies, will drive sensory panel expansion and will allow the company to continue to exceed the needs of its customers. Mr. Bisceglia will also leverage his leadership and expertise in recruiting technology to reach and engage more panelists.

Mr. Bisceglia’s business success began 25 years ago when he founded TFA, a technology-focused ad agency that achieved significant success. TFA was sold to Leo Burnett in 1998. After TFA, Mr. Bisceglia partnered with William Blair Ventures to acquire Corporate Project Resources, Inc (“CPRi”) where he doubled revenues in less than 2 years. In 2007, Mr. Bisceglia founded TalentDrive, where he formed one of the first technology-enabled staffing businesses in the industry. In 2013, Mr. Bisceglia founded and became CEO of Scout Exchange, a platform for marketplace recruiting that serves Fortune 500 companies. Most recently, Bisceglia served as an Operating Partner at Sterling Partners.

ABOUT Curion
Curion is a leader in sensory and consumer product research to top companies across the United States.  Curion pioneered many of the sensory methodologies considered to be today’s industry standards. Curion serves Fortune 500 and other blue-chip customers in the food & beverage, personal care, fine fragrance, and home & fabric care industries utilizing its testing facilities in California, Chicago, New Jersey, and Dallas, TX. Curion was formed with the merger of Q Research Solutions and Tragon Corp in 2018.

CONTACT INFORMATION
Lisa Spathis, Lisa Spathis Public Relations, Inc.,
lisaspathis@gmail.com
(847) 831-1367

Redwood City, CA. – Curion, formerly known as QRS-Tragon, has completed a comprehensive rebranding effort resulting from the merger of Q Research Solutions and Tragon Corporation.

“The ever-changing marketplace has created exciting new opportunities to transform how we deliver our sensory and consumer research services to our clients,” said David Japhet, Chief Executive Officer. “We began our mission last year to create a platform for developing innovative methodologies, acquire and retain the best talent in the industry and to build one of the largest sensory and consumer research suppliers in the US.”

Curio was a Roman orator and visionary in developing Rome’s first amphitheater. His life’s work was a mix of both fresh thinking and the establishment of a timeless icon. The branding team was inspired by the combination of these accomplishments and from this the name Curion is born – proven methods, fresh thinking.

Mr. Japhet summarized both the merger and the new branding by adding, “With this announcement, Curion reaffirms its steadfast commitment to provide our clients with innovative business solutions and consumer insights, while simultaneously expanding our resources and capabilities to meet the ever changing needs of our clients, whenever and wherever opportunities arise.”

More information can be found at Curion’s new website www.curioninsights.com.

ABOUT Curion

Curion has a heritage of over 65 years in consumer and sensory testing with over 85 dedicated employees and specialized facilities in San Francisco, Dallas, Chicago, and New York City metropolitan areas with expertise in food, beverage, personal care, fine fragrance, and home & fabric care. Curion pioneered many of the sensory methodologies considered industry standards today, including Quantitative Descriptive Analysis (QDA®) and Q Partnership Solutions (QPS). Like Curio, the orator, with his roots as an innovator, Curion continues to develop innovations such as RedJade®, a web-based software and real time reporting tool and qPOD®, a portable olfactory device revolutionizing the testing of scents and aromas.

CONTACT INFORMATION

Chris Marketo, EVP Sales & Marketing
1.914.323.8612
cmarketo@curioninsights.com
www.curioninsights.com